99%+
data accuracy focus
OPERATIONS • DATA • SALESFORCE
Practical systems.
Clean data.
Better decisions.
I help teams improve CRM setup, reporting and day-to-day operations through thoughtful Salesforce
administration, data quality controls and efficient processes.
Based in HP16, UK.
Certified Salesforce Administrator — March 2026
32%
faster reporting cycle
15+
workflow improvements delivered
Expertise
Salesforce Administration
User setup, object configuration, validation support and practical administration.
Reporting & Dashboards
Clear KPI reporting that reduces manual work and improves visibility.
Process Improvement
Streamlined workflows that reduce delays, rework and handoff friction.
Data Quality & Governance
Structured standards that support reliable reporting and better decisions.
Selected Impact
CRM hygiene uplift
Improved data completeness and consistency through structured checks, validation and user guidance.
View details →Operational reporting
Reduced weekly reporting effort with streamlined dashboards and cleaner source data.
View details →Workflow redesign
Clarified handovers and ownership to reduce delays and keep operational work moving.
View details →Certification
Salesforce Certified Administrator
Awarded March 2026
Grounded in practical CRM administration, user support and scalable reporting practices.
Tools & Ways of Working
Salesforce
Excel
Power BI
SQL
Process Mapping
Data Governance
About
I work across operations, reporting and CRM administration to make systems easier to use and data more reliable. My experience spans utilities, NHS audit coordination, retail/logistics operations, and education programmes.
The common thread is practical improvement: cleaner records, clearer reporting, smoother handoffs and better decisions for the people using the system every day.
Experience
Proactive Operations Planner
Lanes Group | Nov 2025 - Present
Coordinates planned maintenance work for a Thames Water contract, allocating jobs to Field Engineers and tracking progress in Salesforce while balancing productivity, SLAs and customer expectations.
Clinical Audit Data Co-ordinator
Buckinghamshire Healthcare NHS Trust | Jan 2024 - Sep 2025
Maintained large sensitive datasets, supported audit submissions and improved data quality outcomes: 100% of deadlines met, 50% higher submission rate, 80% fewer returned cases.
Stock Controller
Shesto Ltd | Aug 2020 - Dec 2023
Managed inventory and purchasing records supporting around GBP 1M in stock, coordinated with 100+ suppliers and produced weekly operational reporting for leadership.
Sales and Capacity Analyst
Ocado Group | Jan 2019 - Nov 2019
Analysed weekly operations for two major retailers covering around 500K orders and 25K routes, producing insight for planning and performance management.